Cracking your knuckles gives you arthritis. Breaking a mirror will give you 7 years bad luck. It takes 7 years to digest a swallowed chewing gum. Properties do not sell in during the Christmas period. We have heard all these clichés before and for a lot of people, these statements are common knowledge.
However, how true are these clichés?
It is widely believed that selling your home during Christmas is a complete and utter no-no due to a lack of activity. On the surface of things, this pre-conceived notion makes sense. The whole family is together spending time with one another, eating, drinking, watching movies and ultimately having fun. There would seem like there is no time for such things like looking at the potential new house.
Yet, having your property listed in winter and particularly during the Christmas period is very advantageous in a number of ways that are backed up by stats and figures.
Firstly, online companies like Rightmove, Zoopla, and Prime Location have changed the way properties are viewed. Gone are the days of peering through high street estate agent’s windows or rummaging through the middle pages of local newspapers. Now, 98% of people looking to purchase a home start their search on these major portals and it is clear to see why this is the case. With these websites, you can access over a million homes all over the nation with reports such as property purchase history as well as information about the area’s schools and crime. This is all available at your fingertips and in clear site. The larger portals allow you to “visit” the area with Google street view. PwC even specifically attributed Rightmove and Zoopla as being the reason for High Street estate agents is one of the biggest ‘fallers’ in the high street in the first 6 months of this year.
Secondly, year on year, traffic on the major portals has risen exponentially. Rightmove’s web traffic between Boxing Day and mid-January had risen by 5% from last year (2016) to this year. On Christmas day alone, there were over 1 million visitors to the website. This number rose every day and nearly hit 3 million visits on the 29th of December 2016. To put into context, the average total visits of the last 6 months were 56.72 million (June-Nov 2017). The 3 million marks were shattered by the 3rd of January. That same month of January recorded numbers of views and visits with visits totaled over 120million visits! This is 2 years on the trot the month of January has broken the record. Also, with the sensational news that stamp duty will be abolished for first time buyers for properties up to £300k also to the first £300,000 value on properties worth up to £500,000 in major cities where property prices are more expensive, this record will surely be broken again.
Private companies pay tens of thousands of pounds to get in front of peak time to audiences because they know the more eyes that see their product or service, the more interest they will garner. A sale may not be reached during the Christmas period but having your property visible during this time has the potential to vastly improve your chances of selling it.