When Your Neighbourhood Isn’t a Selling Point

Selling a home isn’t easy. It takes a lot of work, research, and patience. A market is a shaky place these days, and finding the right buyer is sometimes an uphill battle. Curb appeal is always the top tip for those who are ready to sell their homes, but what do you do when your neighbourhood doesn’t scream “Amazing”?

The Power of Positive Thinking

Push those positives when you’re ready to sell. There are a few ways to do that. Mention the nearby shops, chat about the schools that are close, or push the widely available parking in your area. The key is to play up the most positive aspects so you can distract buyers a bit from the negative ones.

The Most Attractive Route

Does your home look better if you come at it from one route rather than another? If so, you may want to help buyers take the scenic route to your home. When you schedule a showing, offer directions that take buyers down the most appealing way to reach your home. While you can’t hide the unattractive features of your neighbourhood, it is a great way to make a solid first impression.

Make Your Home Attractive

The neighbourhood certainly matters to some buyers, but what may matter more is the house itself. Clean up your curb appeal, and consider a few quick renovations to ensure your home has some great features buyers really want. Price it attractively (even if you have to lower your price a bit to compensate for the surrounding area), and you will have interested buyers.

A poor neighbourhood doesn’t mean you can’t sell your home. It just means you’re going to work a bit harder to get there. Fortunately, we can help. Give us a call today to learn more.

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Akshay Ruparelia

Doorsteps CEO

We have listed over £1 billion worth of homes and taken 1% of the UK Market Share. This translates to over 7-8,000 properties marketed and customer savings of over £8million now, compared to if they used a high street agent. 

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